QUALITY
Ingredients, technique, and time—never rushed.
ABOUT US
Fresh Bake - London's 1st Fusion Bakery
OUR VALUES
The things we care about—beyond great taste.
FRESHNESS
Small batches through the day for flavour and texture.
HAPPY HOSPITALITY
Real help and a proper welcome, not a corporate script.
TRANSPARENCY
Full ingredients, allergens, and nutrition—so you can choose with confidence.
SUSTAINABILITY
Less waste, better partners, and mindful choices we can be proud of.
COMMUNITY
We hire locally, support charities, and show up for neighbours.
WHAT HAPPY MEANS HERE
Three small promises we try to keep every day.
KINDNESS FIRST
We greet, guide, and solve with care—no scripts, just real help.
MAKE IT EASY
Clear menus, clear info, and simple choices. Happy = effortless.
LEAVE THEM SMILING
If it isn't right, we fix it. We'd rather over-deliver than over-explain.
OUR STORY
Today, we still believe good days start warm: fresh bakes, friendly faces, and a little happy in every visit.
We began in a small kitchen with a handful of family recipes and a promise to do the simple things properly: honest ingredients, a careful hand, and a welcome that feels like home.
From day one, we were never “food with coffee on the side.” We set up the bakery and the coffee bar together—equal parts of the experience. Our house blend brings Arabica & Robusta coffees from Brazil and Central America, roasted in the UK for a smooth, balanced cup that stands up on its own and shines with milk.
That balance—fresh bakes, thoughtful drinks, and easy, happy service—is what we show up for every day.
CRAFT & SOURCING
We obsess over details—dough temperature, timings, roast profiles—because they add up to taste. We partner with trusted suppliers and review specs for ingredients and allergens.
- Small-batch prep throughout the day
- Supplier standards for quality & allergen transparency
- Recipe change control with timely updates online
EQUAL PILLARS
COFFEE & DRINKS
We treat drinks as a pillar—not a side note. Our bar team calibrates every morning for consistency, aiming for cups that are balanced, smooth, and built to pair with our food.
SIGNATURE HOUSE BLEND
Arabica + Robusta sourced from Brazil and Central America, roasted in the UK for a versatile, reliable profile across stores.
CRAFT & CONSISTENCY
Shot times, grinder settings, and milk texturing are checked through the day so your flat white at 4pm tastes as good as your first espresso at 8am.
FOOD & DRINKS, SIDE BY SIDE
Drinks are developed to complement the menu—balanced enough to sip solo, delicious with pastries and savouries. If you need guidance, our team loves to recommend pairings.
CUSTOMER SENTIMENT
What our guests say about us.
"Best morning pick-me-up in the neighbourhood."
— Alex
"Simple recipes, done properly. You can taste the care."
— Priya
"Friendly team, fresh bakes, and proper coffee."
— Sam
WE'RE HIRING
JOIN THE TEAM
Love great food and friendly service? We're always looking for people who care about craft and hospitality: bakers, baristas, store teams, and support roles.
- Training and growth opportunities
- Supportive, inclusive teams
- Product tastings and learning sessions
COME SAY HELLO
Find your nearest store or see what's fresh today.